Design Icons
The icons of Design have no time
They enter our homes, our offices and all human spaces leaving a sign in the life’s history of each person. Elegance, simplicity, irreverence, colour, minimal ... everything participates in the creation of an object that travels in memory.
Hang It All – 1953
Charles & Ray Eames
by Vitra
At first, after its conception, this item was not highly appreciated, but it has become a success over the years. At present, it is one of the most copied and reproduced design objects in history.
In 1953, the Eames couple decided to design and manufacture this coat rack to teach children how to hang clothes in a playful and funny way. At the beginning, the spheres were made of beech wood and of different colours; over the years, their colours has undergone many variations to be adapted to the habits of each time.
Anyway, the most famous Hang It All is still the one made of coloured spheres reminiscent of "lollipops", placed as terminals of a set of metal tracks made of iron and steel which intersect each other with soft lines. The spheres were initially handcrafted using a lathe while now, they are produced through a numerical control process, thanks to the new technologies.
The distance between the spheres is always constant, thus allowing to place and adapt it to different rooms. The Eames couple have often used the combination of wood and metal in their designs, and this is why the Hang It All is one of their most iconic products.
Cobra Lamp – 1968
Elio Martinelli
by Martinelli Luce
A captivating and futuristic design evoking a cobra ready to attack...this is the soul of this iconic lamp designed by Elio Martinelli, and now produced by the Martinelli Luce Company in Lucca.
The Cobra Lamp combines dynamic and elegant lines with creativity and technical professionalism thanks to the use of polymers, a material that has always sparked interest in Italy. This great interest has led Giulio Natta to be awarded with the Nobel Prize in 1963 for his studies on plastic materials.
Why is this Lamp called Cobra?
Because of the great peculiarity of this lamp: its transformism. Its initial shape can be inscribed inside a simple sphere, but it can be changed with a single touch all of a sudden. Through the rotation of its upper part the lamp becomes "S" shaped recalling a leap of a cobra ready to attack.
It can be used both as light point in an environment and as functional element on a desk, in either forms, spherical or transformed.
The fusion of creativity, inspiration, technique, and geometry has created one of the most fascinating design icons in the history of Italian design.
LC2 - 1928
Le Corbusier
by Cassina
The unique LC2 armchair, designed by Le Corbusier, can be certainly included in the panorama of iconic and eternal pieces of design.
Le Corbusier designed it by meticulously studying the positions of the human body in all forms, basically sketching a seating model able to universally embrace such positions, in which aesthetics and functionality harmoniously blend.
The LC2 model was first designed in 1928 along with Pierre Jeanneret and Charlotte Perriande and manufactured by the Company Thonet for the first time; later on, the second edition was launched by the Gallery Owner Heidi Weber of Zurigo in 1959. In 1964, the Italian Company Cassina acquired the rights of the LC1, LC2, LC3 and LC4 models.
In 2010, the LC collection was expanded with other wooden models designed by Le Corbusier only, without the intervention of the colleagues above.
Its structure is made up of high quality flat and tubular pieces of steel masterfully welded together that supports the whole structure; the coating is made of a protective chrome plating (introduced in 1950). The structure is finished by (leather or fabric) cushions whose separation fully expresses the logic of rationalism. A concentrate of elegance, quality, and creativity.
Heart Cone Chair – 1959
Verner Panton
by Vitra
Over the course of his working life, Verner Panton produced many design icons, among which the famous curved chair "S" made of plastic. However, that was not the most striking piece of design he created. Verner always tried to blend the geometric shapes with the Scandinavian modernism, and the union of these two styles allowed to create an inimitable icon design, the Heart Cone Chair.
At first, the chair was designed for a Danish restaurant and its name simply was "Cone Chair", due to the geometric shape to which the chair was inspired. Later, as a result of a change to the original design, the chair was embellished with a heart-shaped silhouette which led to its new name: Heart Cone Chair.
The large protruding wings of the chair delicately hug you, giving an ergonomic and comfortable feeling. The swivel base, made of stainless steel, houses the semi-circular padded shell that extends upwards to form the seatback and to create this unmistakable dynamic and elegant shape. The fabric is available in many chromatic variations, although red still remains the main colour to further accentuate the delicate and unique heart-shape of this chair.
Snoopy - 1967
Pier Giacomo and Achille Castiglioni
by Flos
The first word you can think of while watching a Snoopy Lamp is maybe "ironic".
Its lines deliberately recall the homonymous dog famous since the 1950s for the comics, and its shape is not an end in itself. When the Snoopy Lamp was conceived, became one of the most innovative lamps of the time as it introduced completely new lighting concepts, in which the technology was one of the main aspects.
The lamp is balanced by sober-looking materials, such as the Carrara marble of the base and the painted metal reflector. The technological innovation of that time was precisely in the marble base which houses both the switch and the transistor for the adjustment of the light intensity, controlled through a small rotary knob with a minimum dimension. Nowadays that system has been obviously replaced by a touch dimmer sensor.
The metal reflector stands on the marble base and creates an asymmetry determined by the inclination of the base that is oblique in relation to the top. The base has been the subject of a careful study to perfectly distribute its parts and grant the maximum possible stability.
To celebrate the 50th anniversary of Snoopy, one of the most iconic lamps in history, Flos has created a limited edition consisting of 1700 pieces. A special edition that brings back to light the original project, now kept at the Achille Castiglioni Foundation.
Egg Chair – 1958
Arne Jacobsen
by Fritz Hansen
Designed for the Radisson Sas Hotel in Copenhagen, Arne had conceived it by reinterpreting the classic Bergère armchair in a modern key; a new idea of seating: a delicate and enveloping armchair, like a nest egg, from which the armchair's name derives. It was specifically designed for a hotel lobby as it offers you a relaxing, more informal, and comfortable corner, sheltered from the tactless eyes of hotel users thanks to the presence of the "ears" on the backrest.
A seat that acquires the features of a sculpture, where the egg represents the metaphor of life, in which religion and philosophy are in contrast. A backrest shell which welcomes and shelters you, a soft, welcoming, and protective upholstery, a delicate line inviting to relaxation.
Its fiberglass and polyurethane foam structure allows to recline the backrest and to cover it with a variety of leather and fabrics, so that the armchair can be positioned in any environment, from the most classic to the most eclectic. By means of his pencil, Jacobsen has eliminated edges and rigid shapes and has followed a path dominated by soft and sinuous curves, thus creating a well-being armchair, whose success is still timeless today.
Theme and Variations Plate – 1952
Piero Fornasetti
by Fornasetti
When we mention the name of Fornasetti, we immediately think of something magic,
in which the fantastic and the surreal blend to create that kind of craftsmanship that finds its greatest support in art.
Piero Fornasetti has created a recognizable style, unique in the world, where decoration is the key to create functional and bold design icons; his tradition is now followed by his son Barnaba Fornasetti who manages the Company.
The turning point for Fornasetti arrived in the 1950s; after the establishment of his Atelier in 1952, he discovered the face of Lina Cavalieri in a magazine. Lina was a well-known 19th century opera singer. Fornasetti was so fascinated and enchanted by her beauty that conceived an entire series entitled "Theme and Variations" in her honour; the singer's face was depicted in over 350 different versions on everyday objects, but - above all - on plates made of porcelain.
Whether the image is characterised by glasses, flying insects, entrapped behind bars, the face of Lina Cavalieri is always recognizable thus becoming an important collection object.
Fornasetti was thus able to create small artworks thanks to a single face transfiguring it through art and metaphysical games, visions and details thanks to his design....so the Made in Italy became even more unique and bewitching.
CH07 Shell Chair - 1963
Hans J. Wegner
by Carl Hansen & Søn
The view of a 3-leg chair might surprise you, but the beauty and functionality of the CH07 Chair created by the Danish designer Hans Wegner in 1963 makes people smile, exactly like the shape of the chair.
A light chair with soft lines in which elegance and organic shapes intertwine, thus making its style famous and everlasting, a real icon of design.
It is also called "smiling chair" or "shell chair", and despite its three legs it is absolutely stable, thanks to the great skills of Wegner in architecture and cabinet making. In the past, Wegner said: "a chair must be beautiful from all sides and angles", and this is undoubtedly visible in the design of this great iconic object.
The materials used for its construction are of the highest quality: the back and the seat are made of laminated wood in pressed shapes, while the front legs - with soft and light lines - are made from a single piece of laminated wood. The seat and the back are upholstered with fabric or leather, sometimes even characterised by chromatic plays.
When it was conceived, its shape and particularity was not appreciated and its production was interrupted in the seventies; in 1998, when the times were ripe, the production of the chair restarted and won numerous design awards.
Its beauty is still produced in its original version by Carl Hansen & Søn in Denmark.
Taccia Lamp - 1962
Achille and Pier Giacomo Castiglioni
by Flos
If the Taccia Lamp is not regarded as the design icon par excellence, what another object could ever be considered as such?
The Taccia Lamp was born from the brilliant idea of the Castiglioni brothers, in 1962. Although its neoclassical design with support reminds a Greek column, it was actually inspired by the design of stove pipes, for their characteristic of heat dispersion.
As the brothers admitted, the lamp was initially imagined in a wrong way. At that time, driven by the enthusiasm for new synthetic materials they decided to use transparent plastic to produce it, but the heat of incandescent bulbs deformed this material, that became like a flat sheet. Hence the idea of changing the material and to use the glass.
The inimitable Taccia was then born. The base is made of "naturally" anodized extruded aluminium or black painted, outlined by protrusions to improve the heat diffusion of the bulb; the upper part of the lamp consists of a swivelling deep glass diffuser, on which a concave, white enamelled, aluminium disc is placed. The bulb is hidden inside the metal base thus resulting in a mild, non-blinding light thanks to the clearness of the glass of the bell.
Beyond the initial difficulties, the story has a happy ending: in fact, as Castiglioni said: "The Taccia Lamp is the Mercedes of lamps, a symbol of success”.
And success has arrived and continues over time.
The Nemo Armchair - 2010
Fabio Novembre
by Driade
Since its creation in 2010, the Nemo Armchair has become a worldwide recognised design icon. Its designer, Fabio Novembre, often attributes his works to the Greek culture, theatre, and statuary art.
This eclectic, enigmatic and in some ways disquieting armchair is not a simple seat, but a sculpture-armchair which combines and blends design, functionality, and contemporary art, almost with a theatrical feature. Everyone's attention and curiosity is captured by its impressive size, regardless of its position, in enclosed spaces of different types or in a garden.
The backrest recalls the features of a human face with classic features, an inexpressive mask with empty eyes, devoid of memory and expression, a face out of time. Its high and cosy backrest creates an embracing place to hide yourself. The polyethylene seat can be assembled on both a swivel and a fixed base and the colours range from white to red, from black to grey.
In 2020, to celebrate the tenth anniversary of its creation, the installation NEMO OMNI was presented during the event Milano Design City. To promote equality and inclusiveness, the armchair was proposed in five different Skin Tone colours; as the face also represents the beauty, it cannot be represented by a single colour.
A design icon capable to blend art, culture, community, expressions, and global messages of inclusiveness.
Panton Chair - 1967
Verner Panton
by Vitra
The Panton chair was designed by Verner Panton with the idea of creating an object that perfectly adhered to the body lines. It was conceived between 1959-1960 but put into production by Vitra only in 1967.
The stylish iconic Panton chair was made out in one single piece, and due to its as unusual as surprising shape it easily became one of the cult objects of the twentieth century. In 1971, it even became the cause of scandal for a piece of a British magazine, when Amanda Lear showed her body leaned against the chair in a sensual way.
Several years have gone by from the design to the production, as at that time it was exceedingly difficult, if not almost impossible, to realise its cantilevered shape by defying the gravity laws. Thanks to the innovative material it was made of (polyester combined with fibreglass and polyurethane) and the availability of various types of colours, the Panton chair immediately became an amazing item, perfect for any furnishing context.
There was, however, another problem to overcome, its high production cost; in fact, towards the end of the 70s the production of the Panton was stopped. It took ten years more to have it back on the market, thanks to a new material, the polyurethane foam which has a cheaper cost; since then, it has become a real pop icon.
In 2017, to celebrate the half century from its conception, two limited editions were produced: the Panton Chrome and the Panton Glow. Thanks to a metallisation process, the Panton Chrome acquires a mirror finish, while the Glow is realised through a tricky process where five layers of paint, containing phosphorescent pigments, are laid; the layers, absorbing the sunlight, give out a wonderful light blue glow in the dark.
Bourgie Table Lamp – 2004
Ferruccio Laviani
by Kartell
The Bourgie Table Lamp is a timeless best seller that has entered in the Olympus of design thanks to its creator Ferruccio Laviani, who designed it for Kartell. Thanks to its ideational concept, this lamp brings different generations together.
Its name says it all!
The inspiration struck him while he was listening to the song "Bourgie, bourgie" by the Gladys Knight & The Pips, that teased the bourgeoisie in the 1970s; this is why he decided to design an object that undermined the idea of classic and formal in an ironic way.
So, he decided to choose the style of a seventeenth-century object as an example, and to turn it upside-down by using an innovative material, the polycarbonate which transformed the classic object into a pop icon. Its transparency and the contrast between shape and support give a contemporary look to the lamp, without affecting its traditional shape. The lamp is now produced in different colours, making it suitable for any environment.
Its two-dimensional base is characterised by curved and winding shapes, reminiscent of the Baroque style, which convey in the lampshade made with a pleated effect. Its attachment system allows to transform the lamp according to the occasions, thus becoming an office, desk, or a bedside lamp, even a floor one.
A timeless spectacular icon of cult design.
Carlton bookcase / room divider - 1981
Memphis Milano
by Knoll
So, the members of the Group created a hundred furniture and other objects, with bright colours and the oddest shapes, taking their inspiration from the art deco, the pop art, and consequently from the mass culture of those years.
The Memphis Group thus became the spokesperson for a new idea of contemporary furniture, where the object acquires emotional and symbolic aspects.
The greatest design icon that arose from this vortex of ideas was the Carlton bookcase, Sottsass' masterpiece that perfectly reflected the characteristics described above. Given its sizes, this bookcase is also used as dividing wall and has an "anthropomorphic" shape in the collective imagination; in fact, it recalls the image of a man with raised arms and open legs, obviously characterised by bold and bright colours.
Despite its vaguely unstable shape (that is the perception that Sottsass wanted to transmit), the bookcase is very solid as it is made of assembled laminate panels and sliding drawers, resting on a thick, black, and white base.
Its geometric shape, eclecticism and uniqueness are so strong that this design icon is not seen as an element to be coordinated with the surrounding, but as a real monument that becomes the centre of everything.
Tulip Table - 1955
Eero Saarinen
by Knoll
Its unique and innovative design is reminiscent of a tulip stem. Saarinen distances himself from the collective imagination of tables adorned with four legs, giving life to an object characterised by a single central leg that opens like a stem to support the corolla, that is the top of the table. The famous Tulip chairs will become part of the collection as well, always realised according to the same criteria.
Saarinen conceived this table to avoid the annoying "slum of legs" created by chairs, tables, and humans: this confusion represented to him an "ugly, confusing and unrestful world". The project, however, was the result of a great experimentation, born from the desire to design innovative and ingenious home furnishings for Knoll.
In addition to the shape, also the materials used were very innovative. At that time, plastic was not yet strong enough to support the weight of the top; therefore, he initially used the aluminium fibre to realise the base, and the fibreglass shaped as a shell, covered in black, white, or platinum. The top is still available today both round and oval, laminated, veneered, or made of marble.
Today, the patents for Saarinen's works are expired; so, how is it possible to recognise the originals? Thanks to the plate at the base bearing the Knoll Logo and Designer's signature, exactly to certify its authenticity.
606 Universal Shelving System – 1960
Dieter Rams
by De Padova
It was born in the 60s and re-edited by Maddalena De Padova in 1984; the 606 has maintained its high success ever since, thanks to its essential style and the multiple functionality of its convenient modular system.
Simple and geometric shapes create a shelving system adaptable to any environment thanks to its versatility: by using ceiling or floor mounted uprights it can become a double-sided bookcase, thus having a dividing function between different spaces, or it can be used in a more classic way by anchoring it on the wall, and playing with its various modular compositions.
Shelves are made of very thin aluminium sheets, folded at the ends to facilitate the coupling or the support. The material and its fine processing give it a minimal character, that can be embellished with drawers or a writing desk. In addition, the bookcase is available in three different aluminium finishes: satin anodised, matt black anodised or white painted.
As initially mentioned, Maddalena De Padova obtained the rights from Rams to produce a totally aluminium version of the bookcase in 1984, and this version is still among the most important and recognizable creations of the De Padova Company.
Togo Sofa - 1973
Michel Ducaroy
by Ligne Roset
A sofa without armrests which, thanks to the 5-density polyurethane material, acquires – in its complexity - a strong flexibility and an inimitable comfort. The fabric or leather cover of the seat is completely removable and characterised by a pleating process which, thanks to the polyester padding content, gives a pleasant and embracing softness.
This sensation is amplified by the shapes that can be given to the sofa; for this reason, it is often playfully associated to caterpillars or toothpaste tubes. The mix of materials and folds create an embracing and compact mass that is light, despite its size.
The Togo sofa was presented for the first time at the Salon des Arts ménagers at the Palais de la Défense in Paris, in 1973; it became so popular that Ducaroy and Ligne Roset had to immediately produce further additional pieces, including casual armchairs or the famous corner element, suitable to create sofas with extravagant dimensions and shapes.
Ducaroy also developed other ideas, including a sofa bed with a flexible mattress structure which, despite its particularity, had not the same success as the original.
The Togo Sofa is still a contemporaneity emblem; a timeless icon dreamt up to spend lazy moments in the greatest comfort, embraced by the softness.
Barcelona Chair - 1929
Ludwig Mies van der Rohe
by Knoll
Mies' idea sprang up from the wish to revisit in an industrial key the “sella curulis”, the Etruscan upholstered chair used in ancient Rome, reserved to magistrates and Roman aristocracy. His idea was to accommodate the Royalty of Spain to the best, during the Exposition. Mies said that he conceived this chair "for the rest of the King".
The Barcelona Chair was initially designed according to the technologies of the time, using therefore a metal part made of bolted pieces with elegant and delicate curved feet; the frame was then replaced by stainless steel in 1950. To recall the ancient Rome, he initially thought to use wild boar skin for the upholstery, then replaced by bovine leather divided into 40 hand-sewn squares, whose corners are quilted with buttons.
The smoothness and slenderness of the structure, together with the hefty handcrafted upholstery give an elegant, important, and impressive effect to the Barcelona Chair.
The production of the Barcelona Chair has never been interrupted, even during the Second World War. Mies sold the marketing and production rights to his friend Florence Knoll (Knoll brand) in 1953, during his period at the Illinois Institute of Technology (always designed by Mies).
Lampada Atollo - 1977
Vico Magistretti
by Oluce
Designed by the architect, town planner and designer Vico Magistretti, this lamp has completely revolutionised the classic idea of table lamp, thanks to the use of three distinct shapes: a cylinder, a cone, and a hemisphere - three neat geometric solids.
The play on subtractions rather than on additions resulted in an essential and geometric design, whose well balanced shapes give it a unique and refined decorative style. The lamp was commissioned by the company "Oluce", and was initially designed in two material variations: one in lacquered aluminium and one in opaline glass; both suitable for a welcoming and delicate light diffusion. There are currently six lamp models: three for the metal type and as many for the glass type.
A versatile lamp, adaptable to all environments: from living rooms to bedrooms, from studios to entrances.
Poltrona Proust - 1978
Alessandro Mendini
fabric version by Cappellini
plastic version for outdoors by Magis
The idea was born during a voyage in Veneto, when Mendini came across an eighteenth-century style armchair which gave him the artistic illumination, and in 1978, the first example was created.
As well as the reference to its history, the greatest feature of this armchair is the use of polychrome dots, which invade the entire armchair from the fabrics to the wooden structure, thus giving it a sensation of fluffiness. The production was limited to few pieces, all rigorously created by artisan hands and controlled by Mendini, in all their curves and shapes
Currently, Mendini's granddaughter is in charge of painting by hand the individual armchairs while "Cappellini" is in charge for large retailers production since 1993. They have produced it by implementing a change to the upholstery fabrics only without changing the wooden structure. "Magis" has instead created an outdoor version in plastic material.
Since then, the history of this armchair has been studded with so many successes that it entered in the MoMA collection.
Coffee Table - 1944
Isamu Noguchi
by Vitra
We must ask this question to fully understand the value of the Coffee Table. Besides being an architect and designer, Noguchi was - above all - a sculptor.
Coffee Table was born as a real sculpture in which the table, structured in rosewood and glass, uses the bio morphism to create function and art. The table was created as a "sculpture for use" and "design for production", usable both in work and residential environments.
In addition to the use of quality materials, its main feature is the structure. The solid walnut base consists of two identical inverted parts, positioned on a single rotation bar: this ensures the stability of the glass base positioned above, and gives a touch of fluidity and elegance, at the same time.
Tulip - 1956
Eero Saarinen
by Knoll International
It is no coincidence that Saarinen created this seat inspired by soft and delicate forms, instead of the austere and geometric German style of the time.
In addition to its shape, its main peculiar characteristic is the continuity between the swivel base and the seat; the swivel base is made out of reinforced aluminium while the seat is made out of pressed fiberglass. Since their colours are similar, it seems that the seat consists of just one element.
The seat is characterised by a removable filled cushion in various colours, with removable lining.
This chair has become one of the greatest icons of the world design, and has been awarded both by the Museum of Modern Art in New York and with the Federal Award for Industrial Design.
UP Series - 1969
Gaetano Pesce
by B&B Italia
In detail, it is characterised by a two large breasts located in the upper part of the backrest, while the lower part recalls the thighs; the effect is that when you sit down, you feel embraced and protected, as when you were a child sitting on your mother’s lap.
The armchair was born both as a praise to the woman (visible in its forms), and as a criticism of the hard life that women suffer in many parts of the world (represented by the spherical pouffe, the ball at her feet).
The armchairs are made of polyurethane material and covered in stretch fabric. This has allowed that they were vacuum packed since 1973, thus reducing the packaging size by about 90%.
Arco - 1962
Achille e Pier Giacomo Castiglioni
by Flos
The appropriate word is "essentiality", like the major works by Castiglioni.
The lamp consists of a vertical parallelepiped base in Carrara marble (65 kg), with a strategic hole that easily allows the movement of the entire lamp, by inserting a cylindrical element (like a broomstick).
The arch is mounted in the rear part of the marble and consists of four extruded steel elements. The bulb is positioned to a height of 2 MT to allow a relaxing broad-spectrum illumination. The light point is positioned inside a dome shaped shade, consisting of two pieces: a perforated spherical cap, which prevents the lamp holder from overheating, and an aluminium ring which is used to adjust the position and height of the shade, according to the arc adjustment .
Lounge Chair &Ottoman - 1956
Charles & Ray Eames
by Vitra
A swivel aluminium base contains a veneered multilayer shell, made up of cushions covered in real leather. A comfortable seat that also emphasises its function thanks to the presence of the Ottoman, which gives it relaxation and comfort.
The expressive power of the Lounge Chair & Ottoman is so powerful that it has been permanently exhibited at the MOMA, the Museum of Modern Art in New York.
