Area: Area: 12,297 Sqm - 45 shops
Client: "Primavera" Shopping Centre
Project time: 2007 - 2011
A shopping centre is characterised by many aesthetic and technical details. The clear definition of the accesses to the "Primavera" shopping centre was of the utmost importance: the new escalators, the entrances from the terraced floor, the large entrance signage tower, visible from far away, that houses advertising spaces and district information. A shopping centre becoming a space for the community and a bridge for the generational gap.
We took care of giving a new appearance to the Primavera Shopping Centre, located between Villa De Sanctis and Centocelle, in a highly populated suburban area of Rome. The main objective was to research the identity of the place and customise its environments. We have also handled its aesthetic and functional renewal and, last but not least, one of our objectives was to give it a new social and economic role. We therefore focused on a project that would have allowed the social integration between young people and elderly, since some of the neighbouring and access areas to the structure were deteriorated and even dangerous.
The shopping centre consists of two levels, accessible both from the roof and from the street. Starting from this assumption, three phases of design and construction can be identified:
1- The roof
2- The street level
3- The interiors
The roof of the shopping centre housed a car park and some entrances to the shops below, even before the renovation works. There were numerous critical issues: the walls of the perimeter of the roof were too low, and therefore unsafe; the green areas were bare and badly kept; the access covers to the escalators had no bioclimatic qualities and built with materials that increased the heat, thus resulting in real greenhouses. First of all, we have decided to remake the perimeter fence, increasing its height and making it safer; the renovation of the structures housing the escalators was very important: we have completely remade their coverages, by using plaster coated and pre-painted white panels, with a satin matte finish.